Top 5 Books and Reference Apps in Kenya, Q3 2021

The third quarter of 2021 saw significant activity in the Books and Reference category on a unified platform in Kenya. Here’s a detailed look at the performance of the top 5 apps in this category, based on data from Sensor Tower.

King James Bible - Verse+Audio experienced a notable surge in weekly downloads, starting at 32K in late June and peaking at approximately 385K in mid-August. Weekly active users followed a similar trend, beginning at around 100K and reaching 1.44M by the end of September.

Good News Bible-Holy Bible NIV maintained a steady download rate throughout Q3, starting at 11.7K and gradually increasing to 18K by the end of the quarter. Active users also showed a positive trend, rising from 39.5K at the beginning of the quarter to 57.6K in the final week of September.

Light Reader - 1MB Daily Read saw a decline in weekly downloads, starting at 15.2K in late June and dropping to approximately 4.6K by the end of September. Weekly active users showed fluctuations, beginning at 108.8K and ending the quarter at 102.6K.

YouVersion Bible App + Audio maintained a consistent download rate with minor fluctuations, starting at 7.9K and ending at 5.7K. Active users remained fairly stable, fluctuating around the 350K mark throughout the quarter.

Holy Bible (KJV) showed a steady increase in weekly downloads, starting at 4.7K and peaking at 7K in late September. Active users exhibited gradual growth, beginning at 16.9K and rising to 19.4K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.